Archive for March 2009

BAKERY’s Top Five Product Photography Links

The quickest way to turn off a buyer is with a gross photo. And by gross, I mean a number of things: bad lighting, lack of styling, over-Photoshopped [this is my biggest pet peeve!]. If you’re a seller of any kind, the following links are absolute must-reads to ensuring your product will shine beautifully through [...]

How I Use Twitter

Let’s talk about Twitter. Yep. That Twitter.
OK, let’s just get this out on the table right now: Twitter is not about what you ate for lunch and yes, no one really cares what you ate for lunch. Twitter is much more than answering the question “What did you do today?” Or, at least it is [...]

The Importance of an Editorial Calendar

So. Let’s talk blog today. You know you want to.
As much as you love the freedom involved in posting whatever you want to whenever you want to, your readers sort of don’t. Here are five key reasons you need to get your act together and consider an editorial calendar:
1. Editorial calendars combat writer’s block in [...]

What the Heck is Indie, Anyway

The terms “indie”, “indy”, and “independent” are thrown around a lot these days, but what exactly does it mean? Well, by definition, “independent” businesses are those which are privately-owned. Basically that means those who are self-employed (sole proprietorship) and small businesses who do not trade in the financial market. Nine times out of 10, if [...]