Hi BAKERY readers; it’s Erin! Today we’re starting a new series at BAKERY entitled ‘Dear Bakery’ you get the drift — you ask, we answer!
Today’s writer comes to us all the way from San Francisco! [Actually, I made that part up, b/c it sounds better and I have no idea where this reader lives]:
Dear Bakery,
Last [...]

Response to advertising is hard to measure, especially when running print, radio, or TV ads. However, the great thing about the Internet is the ability to measure and track clicks and responses. This doesn’t mean that other forms of advertising are not important, though. Remember that not everyone spends hours on the Internet, and many [...]

Do something totally, unnecessarily outrageous.
Art Marcovici did it. So did ATHF. Even Todd Davis tried it.  And although the results were less-than-desirable and wayyy more costly than they’d imagined, they were indeed noticed.
How badly do you want to stand out?

Now that you’re able to track your site visitors, what about those people who just read your blog directly from an RSS reader? How do you count those as visits? Well, luckily there are a few services out there that are able to help you measure who reads your posts via RSS, what links are [...]