It’s important to be in people’s faces often [er, but not too often] so that they don’t forget about you. That’s where e-newsletters come in.

You will probably want to offer your visitors an e-newsletter as a way to constantly keep them aware of what’s going on with you, whether it be a new art show or a shop sale. Even if you run a blog, it’s a good idea to offer a newsletter because not everyone wants to subscribe to your blog via RSS, but still want to know what’s new and interesting.

The positive thing about a newsletter service is that they take care of a lot including pretty template options, list management, subscription automation, and delivery statistic. The not so positive thing is that you have to pay for these services. However, we think it’s valuable and worth it.

Here are 3 top newsletter clients and their options.

Each of the below offers great subscription and list management, email delivery, template options, but some have additional features worth mentioning.

AWeber – www.aweber.com

Pricing: AWeber offers 6 different pricing plans starting at $19/month.

Nice features: You can use AWeber’s service to convert your RSS feed into a newsletter format. You can also integrate shopping cart functionality [e.g., PayPal Buy Now! buttons].

Cool: AWeber also offers a free test drive.

Emma – www.myemma.com

Pricing: Emma starts at $30/month with a $99 startup fee [fee includes a customized template].

Nice features: Offers form and survey integration when you need to get information back from your subscribers. Also a great option for agencies, such as PR firms, who are managing newsletter creation and delivery for multiple clients. Custom stationery rather than bland, email templates is a big selling bonus for Emma.

Cool: Emma plants 5 trees for each customer who joins their service.

MailChimp – www.mailchimp.com

Pricing: Plans start at $10/month, but if you’ve got under 100 subscribers, it’s free!

Nice features: MailChimp offers a 15% discount to non-profits and charities. They also have built-in translations for 25+ languages, so this is a great option if you cater to mostly international customers.

Cool: MailChimp offers pay-as-you-go pricing.