Comments on: Advertising: It’s Not You, It’s Me http://thinkbakery.com/advertising-its-not-you-its-me/ We bake businesses Thu, 18 Mar 2010 22:16:59 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: nole @ oh so beautiful paper http://thinkbakery.com/advertising-its-not-you-its-me/comment-page-1/#comment-585 nole @ oh so beautiful paper Thu, 02 Jul 2009 15:49:33 +0000 http://thinkbakery.com/?p=559#comment-585 While I agree with your overall point that a well-designed ad is critically important (and that leaving an ad in place over a longer period of time will be more effective), it often seems like the majority of flash ads are not well-designed and actually drive customers away. I've heard from an enormous number of readers that they don't like flash ads and are less likely to visit a blog or site that incorporates flash ads, which is the main reason I don't allow flash ads on my blog. Photos can definitely work in a larger size ad, but in small ads they can really overwhelm the viewer and actually detract from the ad's potential brand appeal. What I usually recommend to the people advertising on my blog is that they include a tagline that lets people know what the brand is all about. Besides, if you can't describe your brand in a few short words, you probably don't have a clear business plan and might need to re-think the way that you're marketing yourself to customers. Just my two cents... While I agree with your overall point that a well-designed ad is critically important (and that leaving an ad in place over a longer period of time will be more effective), it often seems like the majority of flash ads are not well-designed and actually drive customers away. I’ve heard from an enormous number of readers that they don’t like flash ads and are less likely to visit a blog or site that incorporates flash ads, which is the main reason I don’t allow flash ads on my blog.

Photos can definitely work in a larger size ad, but in small ads they can really overwhelm the viewer and actually detract from the ad’s potential brand appeal. What I usually recommend to the people advertising on my blog is that they include a tagline that lets people know what the brand is all about. Besides, if you can’t describe your brand in a few short words, you probably don’t have a clear business plan and might need to re-think the way that you’re marketing yourself to customers.

Just my two cents…

]]> By: Rachel http://thinkbakery.com/advertising-its-not-you-its-me/comment-page-1/#comment-583 Rachel Wed, 01 Jul 2009 20:30:39 +0000 http://thinkbakery.com/?p=559#comment-583 This is SO great and so true! I'll be linking to this. This is SO great and so true! I’ll be linking to this.

]]> By: anisa http://thinkbakery.com/advertising-its-not-you-its-me/comment-page-1/#comment-582 anisa Wed, 01 Jul 2009 13:29:50 +0000 http://thinkbakery.com/?p=559#comment-582 really? My eye and taste tend to go running from anything that flashes. I really don't like animated ads. Just my 2 cents, and yup, I'm not in advertising. he he :) really? My eye and taste tend to go running from anything that flashes. I really don’t like animated ads. Just my 2 cents, and yup, I’m not in advertising. he he :)

]]>