With spring right around the corner, it’s officially trade show season. Whether you’re an artisan, designer or blogger, chances are you’ve seen your fair share of trade show coverage already — and the best is yet to come!
There are billions of benefits to trade shows, but if you’re not prepared, they can feel seriously overwhelming. [...]

I heard on NPR last week that 80% of children under the age of 18 have never touched a postage stamp. Insane, right? Sadly, I’m not super surprised. With email and social networks taking center stage in today’s world, snail mail has become a bit of a lost art.
What isn’t a lost art? E-mail. Believe [...]

Here at BAKERY, Jaime and I always have our eyes and ears open for fantastic marketing ideas. Naturally, this one from our friend Martha at UNIFORM caught our eye. Martha sent an e-newsletter announcing the following details a few weeks ago:
“I’m really excited to tell you about a collaborative project I’ve been working on [...]

“There is a difference between being arrogant about yourself as a person and being confident that your work has some value. The first is unattractive, the second is healthy and natural. Some people respond to the one as if it were the other. Don’t confuse them. Marketing is not bragging, and touting one’s wares is [...]