One of our new fabulous features here at BAKERY is “Kudos”, where we showcase a business model that really, really rocks the clocks. Today, I’m kicking off the series with a fan favorite: PhotoJoJo.

One of the hardest business hurdles to overcome is creating a loyal following. Sure, you may have tons of visitors, shoppers or readers, but are they coming back daily? Are they telling their friends? Is your business so awesome that they’ve become brand ambassadors without even realizing it?

If you’re PhotoJoJo, the answer is YES. Let’s dissect a few key elements of PhotoJoJo’s site/newsletter and see how their design/content has created a virtual feeding ground for loyal visitors…

THE HOME PAGE:

1. Copy
Is there a stuffy sentence in this entire page? Never! PhotoJoJo’s brand shines through in brilliant, friendly copy that seeks to become your nerdy best friend — not the corporate storyteller we’re used to.

2. Content
Notice the goal of PhotoJoJo’s landing page. It seems to exist for one reason and one reason only: to make you love them, and in turn, to give them your e-mail address. The goal of the landing page should ALWAYS be a call-to-action, and unfortunately, we’re seeing that less and less these days. PhotoJoJo provides a great call-to-action in a fun manner that really does make you want to hand over that e-mail address in hopes for more fun, witty commentary, regardless of whether or not you’re really into photos.

3. Design
The call-to-action is reinforced with the blue subscription box. By using the word “Join” rather than “Subscribe,” PhotoJoJo is subliminally creating a team, or club that is exclusive… a club you’d love to be a part of. The design makes the call-to-action stand out from the rest of the page, even though everything remains consistent and nothing looks out of sync.

THE NEWSLETTER:

This is only half of a screenshot of today’s newsletter, but you get the gist. Not only is the copy fun and relevant, but it shadows the light-hearted copy of the site, making the brand consistent. In addition, there are a variety of call-to-actions in the newsletter itself, ranging from (1) telling your friends [BRAND LOYALTY!], (2) offering press contacts [BRAND LOYALTY!], and submitting your own product [BRAND LOYALTY!].

Everything in this newsletter leads you to believe that you are the master of PhotoJoJo’s destiny. By giving you so many opportunities to be involved, you feel like you’re not only an exclusive club member, but you’re on the Board of Awesomeness.

Keep up the great work, PhotoJoJo, and KUDOS TO YOU!