Let’s Talk! is a new column here on BAKERY, where we want to talk with YOU about an important or controversial issue facing small businesses, social media, online marketing/PR, or blogging.
The first topic we’ll be addressing here is sponsored blog posts. Sponsored blog posts are posts that are paid for by advertisers. They may feature [...]

Hey all you business bakers out there! Sorry we’ve been a little busy and haven’t been able to post our usual weekly blog posts here on BAKERY, but Erin and I’ve been working up a sweat getting our first course ready for launch! We’re so excited to announce that it’s finally here: BAKERY’s Half-Dozen: 6 [...]

I just had a thought and it turned into this post. Let’s say you have a shop selling products and you place an ad on a fairly popular blog. Let’s say you’re tracking the clicks, and after 1 month you notice you’ve only gotten 15-20 clicks. That’s not a lot…so immediately you think, “Oh 15-20 [...]

Last week I posted a poll on advertising. 60% of those who voted in our poll say that they don’t book any advertising on a monthly bases. Why? Let me take a few guesses and you can let me know if I’m right.
1. Budget. You don’t have any money. OK, this is not a valid excuse for not advertising [...]