Basically, “brand visibility” is getting your business’ name or logo out there for people to see. The best way to do this on the web is to create content that goes viral, which means it is spread around the Internet quickly (like the wedding dance video).
1. Sponsor or host an event.
2. Create a fun or [...]

Hey all you business bakers out there! Sorry we’ve been a little busy and haven’t been able to post our usual weekly blog posts here on BAKERY, but Erin and I’ve been working up a sweat getting our first course ready for launch! We’re so excited to announce that it’s finally here: BAKERY’s Half-Dozen: 6 [...]

Specifically, bad press.  You know the kind.  An anonymous commenter, negative email, or even random forum post dedicated to the thrashing of your online reputation.
Read it. Soak it in. And move on.
You know the phrase “there’s no such thing as bad press?” It’s a phrase b/c it’s true. Seriously. In fact, Jeremy Shoemaker has a [...]