What do you do when you are the only face and name behind your business? How do you represent yourself online? This is a question that we get very often, and let’s explore a few of the options.
Option A: Erin
Erin represents herself as both Erin Loechner and Design for Mankind, but as one entity. She [...]

Justine from The Etsy Business Blog is joining us today, as Jaime and I have our hands full with our first BAKERY e-course (which is going swimmingly, by the way! If you missed the registration deadline, shoot us an email and we’ll fit you into the next class!). Anyway, Justine is a social networking goddess [...]

This is a topic that we get asked about a lot.
And boy oh boy, you can definitely screw this up if you don’t know how to appropriately and effectively market your stuff using social media. Here are a few things to keep in mind when promoting down this avenue.
1. Keepin’ it real. First of all, [...]