Three Steps To Carving Your Niche

photo credit: clumsybird

photo credit: clumsybird

So, you know you need a niche, but what happens when your areas of interest are more scattered than the contents of my bedroom floor [which is very, very scattered, by the way...]?

Hakuna matata. Don’t sweat it. Read on…

1. Help yourself.
As in self-help, that is. I once read a pretty amazing book entitled Do What You Are [I'll be linking to this baby often, as it was a total goodie for me]. Figure out your personality first, and find out which industry niche fits best with your type. For instance, you won’t find an type B introvert running a niche-based wedding consultancy specifically for previously-divorced couples.

2. Ask around.
You know those people in your life called friends and family? They actually know you pretty well and are smarter than you think. Take them to lunch— your treat— and ask them to diagnose you and give input as to where they think you’d be a good fit. Bonus points if they know of a specific need in that particular niche, and even more bonus points if they order water, b/c hey, it’s good for you.

3. Divide and conquer.
If after some serious soul searching and reaching out to others for help, you still find yourself jonesing after two very different industry niches, try this: Do them both. I’m serious— I’ve seen it done a la Marichelle, who runs both a handmade product blog and a technology site. Both are super well-done, and she doesn’t have to worry about the blending of two markets. It’s a beautiful thing, and if you’ve got the time/drive, why not?

Still need help? I suppose you could always e-mail the BAKERY… ;)



Tags: , ,

8 Comments

  1. I just found “the bakery” and I have to say i just love it! :) I am pursuing my photography career but also trying to show more stuff on my blog :) and this is really helping me sort and organize what i want my brand to be! thank you bunches :) xoxo.

  2. Yep it is possible to do two things. I’m a designer maker of fine furniture http://www.tiernanroe.blogspot.com and have just started a boat building business producing custom fuel efficient power-boats http://www.roeboats.wordpress.com. It’s got a lot busier but I see diversification as a way to survive the doom and gloom.

  3. i’m loving your blog, and it couldn’t have come at a better time.

    thanks for all the tips, and i hope to one day (soon) use bakery’s services.

    congrats, guys, and good luck!

  4. this is a great article, thankyou. i am toiling with that issue right now. too many things, too little time!

  5. This is a really great post. I’m dealing with too many things at the moment, so I think I really really have to narrow myself down. Thanks for the help!

  6. just got finished reading all of Think Bakery’s advice on this blog. You two are BRILLIANT. I can’t wait to work with you soon.

    Erin, I love your advice about doing more than just one thing. I struggle with this all of the time. It’s good to hear that it’s okay to go in more than one direction.

    Yahoo!!!

  7. Thank you so much for mentioning Heart Hi-Tech Erin!!! As stressful as it gets sometimes juggling a handmade, tech, cooking and personal blog, it is nice to have a couple of different outlets – helps to keep my mind fresh and it’s a godsend for my self-diagnosed ADD!! If anyone is thinking about taking the plunge or just need to vent – please feel free to contact me!

  8. I’ve been looking a long time for a blog like this one, and now my questions needed answering for so long have been dealt with here at (Three Steps To Carving Your Niche | BAKERY). great! Kind regards, Betty Ann Carter.

Leave a Reply

«
»